Ari Sorkin is an entrepreneur in the commercial vehicle wrap industry. In the following article, Ari Sorkin discusses the top trends among the industry, and why these vehicle wraps are growing in popularity for business advertisements.
Commercial vehicle wraps in bright designs, intriguing textures, and eye-catching finishes made from high-quality, durable materials are top trends for businesses to note.
Ari Sorkin says that vehicle wraps are mobile billboards that can be used to promote businesses. Below, Ari Sorkin takes a look at the top trends in wrap styles, materials, and uses that ensure a vehicle stands out.
Best Uses for Commercial Vehicle Wraps
Ari Sorkin says that commercial vehicle wraps are incredibly popular for advertising. It’s a growing market with 7.181 million units of vehicle wraps sold in 2020, and predicted to expand at a Compound Annual Growth Rate (CAGR) of 12.65% over the next decade.
Uses for commercial vehicle wraps include:
- Uniform Branding: Covering a commercial fleet with the same design, image, or information spreads a consistent brand message wherever vehicles go.
- Mobile Business Card: Adding the business’ key details along the side of a vehicle is an effective “call to action” that prompts motorists to take note as they pass.
- Public Service Announcement: Employing PSA vehicle wraps on buses or trucks delivers important safety messages to lots of people in a short space of time.
Trending Designs for Vehicle Wraps
A commercial vehicle wrap is more than just a sticker on wheels according to Ari Sorkin. It’s a key marketing tool and effective design to ensure that the vehicle is memorable everywhere it goes. Below are trending designs that can enhance your branding and make your vehicle or fleet “pop”.
• Bold Designs
The bigger and brighter, the better! Ari Sorkin says that patterns and color blocking should be carefully balanced with pastels and blank space, that isn’t too intricate. The vehicle should stand out and make people turn their heads for another look – for the right reasons.
• Matte Finishes
For subtle, sophisticated marketing, a matte wrap is the way to go explains Ari Sorkin. Matte wrapping can be used in covert marketing techniques to subtly get the business’ message across. In the right colors, matte wraps provide a softer contrast to the bold pattern trend. It can help to tone down loud patterns and graphics, giving the vehicle an overall more elegant vibe.
• Transparent Wraps
Ari Sorkin says that transparent wraps are great investments for commercial vehicles as they help protect the vehicle’s paint job or preserve the lifespan of any underlying wraps by reducing fading and staining.
• Business Photos
Improved technology means good quality photos can be printed directly onto vinyl and applied to a vehicle. The benefit of a vehicle wrap with a business or product photo is that it humanizes the business. It can give off an air of trustworthiness to the potential customer who’s sitting in traffic.
• Intriguing Textures
Historically, textures have been limited to matte, gloss, or satin vinyl wraps. Ari Sorkin explains that newer textures to the market, include leather, metallic chrome, or snakeskin, all of which can really grab the attention of passersby.
Best Wrap Materials
While vehicle wraps are quicker, easier, and cheaper to change than a full repaint job, wrap designs can still be a significant investment of time and money. High-quality, durable materials that can withstand temperature changes and weathering are a must.
• Cast Film
Cast film is a long-lasting, flexible type of vinyl, which is easy to apply to the vehicle. In 2020, it accounted for a major share of the global vehicle wrapping market – a trend that’s set to continue. Not only is cast film a great choice to protect the vehicle from the elements, but it can also have as much as a 10-year lifespan.
• Polymeric Film
Polymeric vinyl is a type of calendar film, which Ari Sorkin says is easy to apply and also flexible. It has low initial tack so it can be repositioned quickly to ensure precise positioning of images and is suitable for flat or slightly curved surfaces.
• Antimicrobial Film
Since the Covid-19 pandemic, hygiene has become a priority for many businesses around the globe. The vehicle-wrapping industry has stepped up to the plate, coming up with innovative designs. This antimicrobial film can help to prevent the spread of Covid-19 amongst fleet drivers who share vehicles.
In Summary
Commercial vehicle wraps are an increasingly popular way to advertise a business on-the-go. Innovative design and material trends not only help a vehicle to stand out from the crowd and build brand trust but can also protect the vehicle and drivers.
