Isaac Junior Salvant of Haiti is an entrepreneur and website developer. In the following article, Isaac Junior Salvant discusses how to utilize optimal website development, why website optimization matters, and how businesses can get started with the development process.
Over the past decade, digital marketing has grown to represent the greatest share of advertising in the world, linking businesses and customers in ways that no one had ever even imagined. While this has incredible power and potential for brands, Isaac Junior Salvant of Haiti says that it’s vital to work within the parameters set by Google and other search engines to ensure that their content appears right on the main page.
Through intentional efforts to optimize their websites, Isaac Junior Salvant of Haiti explains that businesses can generate leads, increase conversions, and expand their reach into new audiences. However, website optimization takes a certain set of skills and an understanding of what factors are considered by search engines when ranking pages.
The Importance of Search Engine Optimization (SEO)
Search engine optimization (SEO) is an organic approach to generating natural traffic to a site by getting it ranked higher than competing websites. It’s rooted in an understanding that most people only click the first few pages listed on Google, Bing, or any other search engine. By getting ranked within the top three or four results, Isaac Junior Salvant says that businesses can drive a larger portion of the digital traffic to increase their conversions.
However, SEO is a competitive strategy that positions every site against each other. For this reason, it’s become a sort of science dedicated to improving content, identifying common keywords, and presenting information in a straightforward and easy-to-understand format. This also includes considerations for accessibility.
As nebulous as it may seem, Isaac Junior Salvant of Haiti says that mastering SEO strategies allows businesses to stand out. If they fail to implement these strategies, brands will certainly struggle to reach their target audiences, and they will end up lagging far behind their competition. For these reasons, SEO has become part of the standard operating procedure in how web developers create content.
Which Factors Do Search Engines Consider
Although every search engine has its own unique approach, they are all looking for one thing – high quality content. Considering that Google currently holds a 91.9% market share of all search queries in the world, Isaac Junior Salvant of Haiti maintains that focusing on Google guidelines is the top priority.
First and foremost, Google is searching for quality. As it crawls sites, it demotes content it deems as spam or fluffed. For this reason, most AI-generated content fails to make it onto the front page of Google. Likewise, Isaac explains that the search engine is looking for authoritativeness. This include both internal and external links to other sources that provide support for the content.
Yet, beyond the sheer quality of a site, Google also considers readability. If a site makes the mistake of using the following strategies, it could face deindexing:
- Block Text: Sites that rely on long blocks of text are seen as less readable. Instead, content developers should break paragraphs into smaller sections, use bullet points, and offer lists rather than long descriptions.
- Keyword Stuffing: Although keywords can improve a site’s ranking and attract target audiences, overusing keywords will cause a site to be deemed as spam. Google doesn’t appreciate content developers who try to finagle its ranking system, nor does it view keyword stuffing as high-quality.
- Accessibility: Isaac Junior Salvant says that websites should work to make their content as accessible to all people as possible. This includes hearing and visually impaired browsers. By offering appropriate alt texts, clear headings, color care, and keyboard navigability, web developers can check this strategy off their to-do lists.
- Slow Page Speeds: Google knows that no one wants to browse a website that takes forever to load. Sites should compress images, use a high-quality hosting solution, and cache their web pages to prevent long loading times.
By avoiding these mistakes, web and content developers can create well-optimized sites that bring in new leads and generate conversions. However, Isaac Junior Salvant of Haiti says that it may be in site managers’ best interests to outsource this process to an expert who has the experience and knowledge to create good content.
The Bottom Line
Website optimization is an organic and effective strategy for attracting leads to a website. It’s based on how Google and other search engines rank content and can help businesses get their pages posted directly in the top few search results. However, it takes a dedicated effort to create well-structured and well-written content that falls within Google’s guidelines.
