Jake Brown’s girlfriend, Alex Valentini, models WoodLuck apparel while sitting beachside. (Photos courtesy of Jake Brown)


Ocean City entrepreneur Jake Brown, owner of the WoodLuck clothing line, is offering major discounts for Easter weekend to repeat and new customers.

The sale is on all WoodLuck’s items ordered online at woodluckapparel.com. WoodLuck also has a retail store located in Stainton’s By The Sea, at 12th Street and the Boardwalk.

“Help us do some spring cleaning and spruce up the shop,” Brown said of some of the deals and discounts being offered through Monday, April 10.

WoodLuck is giving customers 50 percent off merchandise when they spend more than $100 for online purchases. The sale includes all shirts, hoodies, crew necks and shorts. All discounts are applied at checkout, Brown said.

WoodLuck crew necks are thick and soft and feature a thin label made from a piece of wood.

Since the sale ends Monday, Brown is urging anyone who wants to pick up some of their favorite pieces or to try a new line of clothing to check them out online.

The motto of the brand is all about good luck after all — “Knock on wood, no matter where life takes you,” is what WoodLuck tells its customers.

The WoodLuck line offers comfortable clothing with style for chilling at home, lounging on the beach, camping or just about any other activity.

The backs of the T-shirts have designs ranging from surfboards to sundials. The signature hoodies have thin, wooden labels as part of their unique design.

Brown grew up in Ambler, Pa., with his parents, Marnie and Jim Brown, and brother, Ryan, but always spent summers in Ocean City.

He is a 2019 graduate of Bloomsburg University, where he studied business management.

While in college, the idea of WoodLuck came about and the website was launched.

Since the WoodLuck website debuted in 2018, the customer base continues to expand.

Over the past year and a half, Brown partnered with businessman Bill Greene on the WoodLuck venture.

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Nanette LoBiondo Galloway

Award winning journalist covering news, events and people of Atlantic County for more than 20 years.