MARGATE – The Shore Medical Center Auxiliary recently announced that it will partner with South Jersey’s iconic attraction, Lucy the Elephant, to raise awareness for breast cancer and the funds to help Shore Cancer Center provide cancer care. Throughout the one-month campaign, Lucy will proudly wear two, 8-foot-long pink ribbons, as well as champion a social media and fundraising campaign #gopinkwithlucy.

Shore will kick off the campaign at Lucy the Elephant 1 p.m. Tuesday, Sept. 25 at Lucy Park on Decatur Avenue at the beach. Included in the kick-off ceremony will be four physicians dressed appropriately for this occasion, in pink suits: David May of Shore Physicians Group, whose sub-specialty is breast surgery; general surgeonDesiree D’Angelo-Donovan; oncologis Julianne Childs; and Mohit Sood, a board certified plastic and reconstructive surgeon at Shore Physicians Group.

Throughout the month of October, Lucy will encourage South Jerseyans to take photos of her ribbons, and post them on social media with the hashtag #gopinkwithlucy.

A month-long fundraising campaign, which includes the sale of a plush version of Lucy with a commemorative button for $20, will benefit Shore Cancer Center and Lucy the Elephant.

Learn more at, in person at the Lucy gift shop, or call 609-653-3527.

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