Are you looking to take your business to the next level? If so, it’s time to put some more focus on upping your marketing knowledge.
Joey Armstrong is a marketing and advertising professional and Founder of Joey Armstrong Marketing in California. Below, Joey details some of the top marketing blogs to help get business owners up to speed quickly.
Having effective promotion strategies is the best way for businesses to reach their target audience and attract clients. But how can you expect to reach new heights if you’re not up-to-date on the latest marketing trends? And that means having a few blogs you can turn to for daily advice on your strategies.
If you’re not well-versed in marketing blogs and don’t want to waste time sifting through the fluff, Joey Armstrong has you covered with six resources that every business owner should read. These blogs cover a range of topics, from SEO to data analysis. There’s something for everyone on these six blogs.
1) Copyblogger
If you find that you’re struggling with the basics of content marketing, Joey Armstrong says Copyblogger is here to help. This incredible resource is geared towards helping drive traffic to your business’s website with strategies you can easily implement.
You can have the most brilliant writing in your team and still be struggling to generate the substantial growth you so desire. This blog will give you some tools and tricks that you will need to be strategic about your content and achieve your desired results.
2) Serpstat
Any newbies out there to SEO strategies will find the holy grail in Serpstat. This blog is constantly being updated with information and research on the latest SEO marketing strategies that your competitors are doing. Serpstat proves why certain strategies work with expert opinions from industry pros and successful campaign managers. They also shed light on which strategies are outdated and worth avoiding.
However, Joey Armstrong explains you can find other helpful topics on this platform too. With their easy-to-use search bar, you can choose between which categories you’d like to learn more about, such as SEO, Backlink analysis, PPC, analytics, and more.
3) Marketo
Marketo is a B2B marketing solution powered by Adobe that helps companies create, automate, keep track of and analyze their digital campaigns. Its blog gives an extremely well-rounded approach to marketing digital marketing. You can find thoughtful and well-researched articles that report on forecasts and give insightful tips to improve anyone’s business needs.
Joey Armstrong says that Marketo’s blog is ideal for companies interested in using this B2B software for all their digital campaign needs, but it isn’t a necessity.
4) Econsultancy
If you want a one-stop shop for all things digital marketing, the Econsultancy blog is the way to go. Not to mention how easy the interface is to navigate and find exactly the type of content you’re looking for.
Navigate between topics on eCommerce and marketing. They even have a drop-down menu titled “best practices” so you can read up on the latest trends, from advertising to customer care. Enjoy links to e-learning resources for even more thorough content on these topics.
5) Backlinko
Looking to level up your SEO game? If so, then check out the Backlinko blog. Backlinko’s SEO and content marketing-specific articles will tell you all you need to know about best SEO practices.
Backlinko contributors do research on effective SEO strategies, so you don’t have to spend hours analyzing numbers and reading multiple sources to gather data. For example, these writers analyzed billions of articles to determine how effective evergreen content is. If that isn’t thorough, we don’t know what is. And you can expect this same level of research in most of their lengthy articles, according to Joey Armstrong.
If you want exclusive tips you can’t find on the website, we recommend subscribing to Backlinko’s newsletter.
6) Social Media Examiner
Let’s face it. Social media have become one of the defining challenges to conquer if a business wants to be successful or not. For entrepreneurs everywhere, this means learning the ins and outs of all platforms that could increase your business’s visibility and, therefore, your profits.
However, it’s no secret that the social media landscape is constantly changing and evolving. Once you master one app, there’s another being developed.
Enter Social Media Examiner. This blog will help you navigate social media and decide which is the best app for your target demographic. You’ll enjoy a deep dive into Facebook, Instagram, TikTok, Snapchat, and even Reddit.
If reading through articles isn’t your thing, Social Media Examiner even has a podcast for you to stay up to date on the latest trends. And, if you intend to really stay on top of your social media game, subscribe to their newsletter, so you can receive a digest on everything you need to know to move your social campaigns forward.
Improve Your Marketing Strategy
Joey Armstrong explains there’s no point in wasting your time on marketing blogs that don’t cover the topics you need to connect with audiences. However, these six blogs are most likely to provide you with comprehensive information on all things marketing. While some are more niche, like Social Media Examiner and Marketo, others like Econsultancy really do cover mostly everything.
Keep these blogs in mind as you move forward with your next game-changing strategy.
